Archive for June, 2012

Do you remember your childhood? Do you remember those days when everything was brighter, more colorful and full of magic? Do you remember how fairy tales which we used to read when we were little boys and girls fueled our imagination and turned even simple objects into magic things? Girls must remember the times when their mothers’ dresses and jewelry seemed to be so beautiful in their children’s minds that they could have belonged to a queen from a fairy tale. Little girls live in a day-dream imagining themselves in a magic world of princesses and noble gentlemen. Applying their first make-up and trying on their new dresses and some simple jewelry, girls are ready to fly away to a fairy world in their wonderful imagination.

Everyone who had a happy childhood wants to experience again that carefree time printed deeply in his or her memory. Everything which reminds us about our childhood inevitably attracts our attention and fills our heart with a pleasant warmth.

There was a young girl from France named Anais Villemagne who contacted me with a request to create a few custom illustrations for her head jewelry design project. She was writing a thesis on this project and wanted to illustrate the concept. She could not draw, so she asked me to create a few drawings. Anais loved the style of jewelry advertisements made for Van Cleef & Arpels and those created by Guerlain. Therefore, based on her styles preferences, she did not want the future illustrations to be too detailed and burdened with too many colors. What she wanted the most was to focus viewers’ attention to jewelry accessories in characters’ hair.

In fact, Anais Villemagne had developed an interesting marketing strategy to promote head jewelry through evoking women’s childhood memories and giving them the desire to turn their dreams into reality and thus nudging them to purchase hair jewelry advertised by fairy tale princesses. I absolutely love her idea of a Jewelry Universe based on most popular fairy tales featuring female characters the majority of women secretly dreams to look like even when already adult and not that naïve as they used to be in the childhood. I believe that this could be a brilliant marketing idea not only for jewelry but also for apparel, fashion accessories, perfumery and other products designed to make any woman look and feel like a princess. If fashion or jewelry designers are reading this blog now, I can definitely recommend you, guys, Anais Villemagne as a person who can generate wonderful ideas to attract customers to your products (please, do not hesitate to ask me for her contacts if you are interested).

Another interesting fact about this project is that Anais was inspired by the Swan Lake ballet when she was developing her jewelry design project. Therefore she wanted female characters on illustrations to look like ballet dancers.

Illustrations for a Hair Jewelry Design Project

The first illustration features a little girl wearing a paper crown. While dreaming and imagining herself being a princess she opens a music box to see a dancing couple turning around like in a royal ball at a castle. It makes her vivid imagination run wild powered with so many fairy tales read by her mother. Her imagination takes her to a magic world of beautiful princesses and handsome princes and… sparkling jewelry.

The fairy tale jewelry illustrations project

head jewelry illustrations

Hair jewelry design project: Beauty and the Beast – the Reunion

illustration for a jewelry design project

Hair jewelry design project: Cinderella – the Flight



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